OMV implements international advertising measures
Press Release, November 7, 2017 - 11:00 am (CEST)
OMV, the international, integrated oil and gas company headquartered in Vienna, has taken the first steps towards enhancing its international brand positioning. At ADIPEC (Abu Dhabi International Petroleum Exhibition & Conference), held from November 13 to 16, 2017, OMV’s presence at the fair will be complemented by advertising measures at the most important and popular traffic junctions in Abu Dhabi for the first time.
The campaign shows a landscape image from the Zell am See region in Salzburg. The slogan “OMV – Austria´s know-how for Abu Dhabi” underlines OMV’s thirst for innovation and technological strength. The striking advertisement can be seen as a billboard on the streets, at Abu Dhabi International Airport, and as a bridge banner over main roads.
Magdalena Moll, OMV SVP Corporate Affairs & Head of Corporate Communications: “With this campaign we want to enhance awareness of OMV in the growth region of Abu Dhabi. That’s why we deliberately chose a theme from beyond the OMV business. This clearly differentiates us from the competition and allows us to profit from the positive perception of Austria in Abu Dhabi. The next step will see us position OMV as a competitive player and powerful partner with many years of technology know-how.”
The theme was created by the advertising agency GGK Mullenlowe GmbH in close collaboration with OMV Corporate Communications and Mediacom GmbH, Vienna.
OMV is producing and marketing oil & gas, innovative energy and high-end petrochemical solutions – in a responsible way. With Group sales of EUR 19 bn and a workforce of around 22,500 employees in 2016, OMV Aktiengesellschaft is one of Austria’s largest listed industrial companies. In Upstream, OMV has a strong base in Romania and Austria and a balanced international portfolio. 2016 daily production stood at approximately 311,000 boe/d. In Downstream, OMV has an annual refining capacity of 17.8 mn tonnes and more than 2,000 filling stations in ten countries as of June 2017. OMV operates a gas pipeline network in Austria and gas storage facilities in Austria and Germany. In 2016, gas sales volumes amounted to 109 TWh.
For further information, please contact:
OMV Public Relations:
Robert Lechner, Tel.: +43 1 40440-21357, e-mail: email@example.com
OMV Investor Relations:
Florian Greger, Tel.: +43 1 40440-21600, e-mail: firstname.lastname@example.org